
Larry Busacca/Getty Images
Like I said in my last post, it ain’t over. Not ten minutes after my previous post, a heavy letter from a very disappointed Cleveland Cavaliers owner eviserating Lebron James crossed my computer screen.
It appeared in the Cleveland Plain Dealer. The entire letter from Dan Gilbert is listed below, but a few lowlights: Dan Gilbert called Lebron James and his decision to join the Miami Heat as “a cowardly betrayal” and a “shocking act of disloyalty.” In reference to how Lebron ultimately informed him and tens of millions of others, Gilbert called it a ”narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.
Gilbert may be right about the obnoxious self-promotion, but he was dead wrong to send that letter out. Never send out an angry letter, or email. I can’t tell you how many past colleagues have written emails that they’d love to have back, especially after the message was forwarded to many more people. Give yourself a day to cool off.
Dan Gilbert has every reason to be mad at Lebron. Bad news is best delivered when it’s done directly and privately. To find out your best employee is leaving at the same time the rest of the world is learning it too is disgraceful on Lebron’s part.
He should have known better, or someone should have told him. Read the letter below. It’s enough to make paint peel off of walls.

CLEVELAND — Cavs owner Dan Gilbert fired back sharply to
LeBron James after James announced he was leaving Cleveland for Miami.
In an open letter to Cavs fans distributed to the media, Gilbert called James “a former hero” and his decision “a cowardly betrayal.”
“Some people think they should go to heaven but NOT have to die to get there,” Gilbert wrote. “Sorry, but that’s simply not how it works.”
The letter in its entirety:
Dear Cleveland, All Of Northeast Ohio and Cleveland Cavaliers
Supporters Wherever You May Be Tonight;
As you now know, our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier.
This was announced with a several day, narcissistic, self-promotional build-up culminating with a national TV special of his “decision” unlike anything ever “witnessed” in the history of sports and probably the history of entertainment.
Clearly, this is bitterly disappointing to all of us.
The good news is that the ownership team and the rest of the hard-working, loyal, and driven staff over here at your hometown Cavaliers
have not betrayed you nor NEVER will betray you.
There is so much more to tell you about the events of the recent past and our more than exciting future. Over the next several days and weeks, we will be communicating much of that to you.
You simply don’t deserve this kind of cowardly betrayal.
You have given so much and deserve so much more.
In the meantime, I want to make one statement to you tonight:
“I PERSONALLY GUARANTEE THAT THE CLEVELAND CAVALIERS WILL WIN AN NBA
CHAMPIONSHIP BEFORE THE SELF-TITLED FORMER ‘KING’ WINS ONE”
You can take it to the bank.
If you thought we were motivated before tonight to bring the hardware to Cleveland, I can tell you that this shameful display of selfishness and betrayal by one of our very own has shifted our “motivation” to previously unknown and previously never experienced levels.
Some people think they should go to heaven but NOT have to die to get there.
Sorry, but that’s simply not how it works.
This shocking act of disloyalty from our home grown “chosen one” sends the exact opposite lesson of what we would want our children to learn. And “who” we would want them to grow-up to become.
But the good news is that this heartless and callous action can only serve as the antidote to the so-called “curse” on Cleveland, Ohio.
The self-declared former “King” will be taking the “curse” with him down south. And until he does “right” by Cleveland and Ohio, James (and the town where he plays) will unfortunately own this dreaded spell and bad karma.
Just watch.
Sleep well, Cleveland.
Tomorrow is a new and much brighter day….
I PROMISE you that our energy, focus, capital, knowledge and experience will be directed at one thing and one thing only:
DELIVERING YOU the championship you have long deserved and is long overdue …
Dan Gilbert
Majority Owner
Cleveland Cavaliers